Ideas for identity is the title of this QR code that for the QR illiterate may just look like a complex logo. But in fact it is a call for help.
The company Spiegel Communicatie & Creatie is looking for a communication adviser. Using QR codes for recruiting is nothing new anymore, in the Netherlands it is used regularly by several large companies. So what makes this one so special.
This is a serious call for a communication adviser as it appears they desperately need one.
Marketing and communication agencies in this day and age should be working with and have knowledge about new media and cross-media systems and services, including QR codes. It is always interesting to see how these tools are implemented, as it indicates the level of understanding by the way it is executed.
Breaking the golden rule: Can you read this? Can you navigate on this site?
Did someone forget to tell them that most QR codes are scanned by mobile-phones with small screens and that many only have touch screens and no other navigation options. Apparently not! Or was this done on purpose to show their ignorance and need?
If you do take the trouble to 'zoom in' and loose page oversight you see they also expect this person to be an account manager, so it is a combo job...'a creative account manager' Looking at the functional requirements for the job it would appear my expertise reaches beyond their need, however their use of QR codes clearly indicates this request for a communication adviser/account manager is desperately needed and could be a great opportunity for people who do know how to use new media systems efficiently and effectively to help this company become more efficient and effective.
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