Cross-media, social media and product promotion meet via QR codes on food product packaging.
QR codes on food products, it's not new, so why feature this one....Because it's well done!
'Lay's' a Dutch chips or crisps manufacturer is using QR codes on their product packaging for promotional purposes. The way they go about it is very clever and many a marketer can learn from this good example that covers all the needed bases required to make a potentially great and successful marketing campaign.
The purpose for the producer: Get as many social media contacts as possible.
The purpose for the consumer: Win free tickets to musical events for four people.
The method: A mobile friendly, easy to navigate, simple and effective website to achieve the goal.
Consumers must link to the manufacturer via a social media channel to be able to participate in the competition. This is a very clever and effective way to reach your consumers by getting them to link to your social media channels. In exchange for this link they offer 'daily prizes' of free tickets to several musical events in the Netherlands that are held during the summer months. This is a great initiative to motivate the younger generation to get connected and potentially go to concerts of their choice for free.
Using QR codes to drive consumers to social media channels with the potential reward of winning tickets to musical events. A smart implementation of QR codes where the benefits are to the advantage of the campaign owner.
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