The sixties meet modern times as a power company uses QR codes in search of new souls.

 'Hallo Hippie' Flower Power QR Code poster in bus stops around Eindhoven.

The advert offers four months of free 'eco' or 'green' energy if you switch to this power vendor. The energy market is a flux in the Netherlands at present and all the energy providers are trying to win new souls they can sell their power too.  As everything CO² friendly is in these days, this is a big push for power vendors. Whats new here is the use of QR codes. In this particular case a well done campaign.

Benefits for the vendor: A hot prospects contact information.
Benefits for scanning the QR code: Besides 4 months free power, you also receive a solar garden light.

All of this with one simple QR code and two mobile friendly easy to use web based mobile pages. Another good example of how to use QR codes for active marketing purposes.

Cross-media, social media and product promotion meet via QR codes on food product packaging.

QR codes on food products, it's not new, so why feature this one....Because it's well done!

'Lay's' a Dutch chips or crisps manufacturer is using QR codes on their product packaging for promotional purposes. The way they go about it is very clever and many a marketer can learn from this good example that covers all the needed bases required to make a potentially great and successful marketing campaign.

The purpose for the producer: Get as many social media contacts as possible.
The purpose for the consumer: Win free tickets to musical events for four people.
The method: A mobile friendly, easy to navigate, simple and effective website to achieve the goal.

Consumers must link to the manufacturer via a social media channel to be able to participate in the competition. This is a very clever and effective way to reach your consumers by getting them to link to your social media channels. In exchange for this link they offer 'daily prizes' of free tickets to several musical events in the Netherlands that are held during the summer months. This is a great initiative to motivate the younger generation to get connected and potentially go to concerts of their choice for free.

Using QR codes to drive consumers to social media channels with the potential reward of winning tickets to musical events. A smart implementation of QR codes where the benefits are to the advantage of the campaign owner.

QR codes on clothing a marketing goldmine.

A colleague company, 0D0A not only provides QR code clothing for social media at a very social price, it goes a whole lot further and could fill the gap for marketers and promotional companies for short term and immediate high speed variable promotional needs.

Facebook QR Code	Twitter QR Code	LinkedIn QR Code	Managed QR Code

Welcome to 'Managed and measurable' QR code clothing
Say what! 'Managed and managable clothing'? You have to be kidding!
Imagine you can use one QR code on many clothing items and be able to adapt what the QR code does to promote different products and services at different events. With managed QR codes this is easy to do and it comes with a statistics engine to show you how effective the QR code scan rates are.

Corporate QR Code	Company Logo	Designer QR Code	Colour QR Code

These types of QR codes on clothing can be used by companies, schools, sports clubs and more to promote products, events or services as and when needed. A dynamic information system on clothing that changes with you as and when you need it too.

0D0A also makes managed designer QR codes for companies that incorporate the house style colours, logos and graphics.

Cross-media contact exchange for a new generation

Publimation, a French company specializing in data driven publishing and communications platforms has combined the old world of business cards with the new generation of digital contact information services in a service called Forever Card.

Best of both worlds

Combining traditional business cards with modern digital systems does have its advantages. The platform is called 'Forever Card' meaning that your contact information is always up-to-date and correct. The system uses the popular 'Flashcode' 2D datamatrix code as well as QR codes.

How does it work

Forever Card allows you to put a QR or Flashcode on your business card. Behind this code is a secure personal portal that provides two functions.

The first allows you to access your contact information and make changes as these happen, like a new social media link, a change of address or telephone number.

The second is a service built for mobile devices to display the contact information you have made available. But it also does a lot more.

• Direct calling by simply clicking on the telephone number.
• Direct profile linking to all your favorite social media services with a single click.
• Get notification if any information is changed so people that scanned your code can update their contact lists.
• Provide links to your web sites and web services

So even if the business card the QR code is printed on is not longer current, by scanning the QR code they are immediately informed of your current information and can instantly get in contact you.

This is another great example of how QR codes can be used to offer real value added services.

The company behind the Forever Card is Publimation and they can be contacted at:

Publimation France
20, Rue Michodière
75002 Paris
France
Tel. : +33 (0)1 56 56 76 50
Fax. : +33 (0)1 58 45 15 80

Create QR codes for special events, agenda's and calendars

Ideal for use with special events like birthdays, anniversaries, appointments and event marketing. These QR codes can store a date span that when scanned by a mobile or smart-phone can be placed directly into the digital agenda.

It's really that simple and the image above will link you to the QR code event generator so you too can make QR codes for your own special events.