Cross-media, social media and product promotion meet via QR codes on food product packaging.

QR codes on food products, it's not new, so why feature this one....Because it's well done!

'Lay's' a Dutch chips or crisps manufacturer is using QR codes on their product packaging for promotional purposes. The way they go about it is very clever and many a marketer can learn from this good example that covers all the needed bases required to make a potentially great and successful marketing campaign.

The purpose for the producer: Get as many social media contacts as possible.
The purpose for the consumer: Win free tickets to musical events for four people.
The method: A mobile friendly, easy to navigate, simple and effective website to achieve the goal.

Consumers must link to the manufacturer via a social media channel to be able to participate in the competition. This is a very clever and effective way to reach your consumers by getting them to link to your social media channels. In exchange for this link they offer 'daily prizes' of free tickets to several musical events in the Netherlands that are held during the summer months. This is a great initiative to motivate the younger generation to get connected and potentially go to concerts of their choice for free.

Using QR codes to drive consumers to social media channels with the potential reward of winning tickets to musical events. A smart implementation of QR codes where the benefits are to the advantage of the campaign owner.

'Buzcard' the smart business card for a new generation

Smart business cards from Buzcard

Buzcard is a professional business card with contact QR code production platform that offer direct and smart QR codes for use on business cards. You can select a business card from a pre-designed library and modify the contents to suit, or upload you own design as a PDF file and the system will generate the contact information QR code and place it on the back of the card for you.

1. Choose your design from a library of business cards, or upload your own
2. Choose between a direct contact QR code or a managed smart QR code.

A simple, easy and effective platform for everyone to have access to get the benefits of smart business cards at very competitive prices.

For more information on the Buzcard platform and what it can do for you and your organization, contact Publimation or QR4.

 Buzcards, smart business cards for a new generation.

Cross-media contact exchange for a new generation

Publimation, a French company specializing in data driven publishing and communications platforms has combined the old world of business cards with the new generation of digital contact information services in a service called Forever Card.

Best of both worlds

Combining traditional business cards with modern digital systems does have its advantages. The platform is called 'Forever Card' meaning that your contact information is always up-to-date and correct. The system uses the popular 'Flashcode' 2D datamatrix code as well as QR codes.

How does it work

Forever Card allows you to put a QR or Flashcode on your business card. Behind this code is a secure personal portal that provides two functions.

The first allows you to access your contact information and make changes as these happen, like a new social media link, a change of address or telephone number.

The second is a service built for mobile devices to display the contact information you have made available. But it also does a lot more.

• Direct calling by simply clicking on the telephone number.
• Direct profile linking to all your favorite social media services with a single click.
• Get notification if any information is changed so people that scanned your code can update their contact lists.
• Provide links to your web sites and web services

So even if the business card the QR code is printed on is not longer current, by scanning the QR code they are immediately informed of your current information and can instantly get in contact you.

This is another great example of how QR codes can be used to offer real value added services.

The company behind the Forever Card is Publimation and they can be contacted at:

Publimation France
20, Rue Michodière
75002 Paris
France
Tel. : +33 (0)1 56 56 76 50
Fax. : +33 (0)1 58 45 15 80

Create QR codes for special events, agenda's and calendars

Ideal for use with special events like birthdays, anniversaries, appointments and event marketing. These QR codes can store a date span that when scanned by a mobile or smart-phone can be placed directly into the digital agenda.

It's really that simple and the image above will link you to the QR code event generator so you too can make QR codes for your own special events.

Social Media QR codes

More fun with social media QR codes, this time a QR code of a Facebook profile page.

Just enter the URL of your Facebook profile page, generally a reference the Facebook with your user name is enough, like https//www.facebook.com/jeroen.steeman as shown above. Choose the title  or name you would like at the top of the QR code and change the size of the text to suit. Push the 'Generate QR Code' button and you have your own unique Facebook profile QR code you can anywhere.