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QR4 Mobile Marketing Header
Go mobile, or go home

It is becoming more important for companies to be present on mobile devices, with mobile marketing, promotion and advertising a booming business. Still to often companies simply link mobile and smartphone users to their websites that are designed for normal computers. I am not aware whether these companies know that this causes them more harm than it does anyone any good.

Dynamic Mobile Marketing Solution

Two companies QR4 and Jeroen Steeman teamed up to develop an effective and efficient mobile marketing service aimed at small to medium size companies. This provides everything any size company needs to get started with cost effective mobile marketing.

Interactive Mobile Marketing

 

The concept is simple and effective using three zones that are completely adaptable to meet the requirements of any company and covers:
1. Branding and Identity
2. Presentation (products, services, special offers)
3. Interaction (call to action) including social media

Behind the QR code above you can see the demo I created in about 30 minutes using the management console of QR4. What this platform also offers is geolocation linked to the mobile marketing service, this makes it possible to target global and local users which can vert interesting for small local companies as well as franchises (closest dealer/store) and corporations running different offers in different areas. More specifics about this marketing service can be found on the 'Mobile Marketing' page.

Mobile Marketing, your 24/7 mobile sales force at your command.

Five QR codes to activate the five mobile marketing pages as seen in the header of this article:
NOTE: The promotional material behind each of the QR codes is owned and managed by their respective owners. This means that what is seen after scanning these codes may not reflect directly to the main image of this article anymore. This is inherent to the nature of the dynamic mobile marketing platform.

QR4 Mobile Marketing QR Code
QR4 (that's us)
Falconcrest Mobile Marketing QR Code
Falconcrest
AV Unit Media Mobile Marketing QR Code
AV Unit Media
ODOA Mobile Marketing QR Code
ODOA
Message Master Mobile Marketing QR Code
Message Master
QR4 Mobile Marketing Falconcrest Mobile Marketing AVU Media Mobile Marketing ODOA Mobile Marketing Message Master Mobile Marketing

Interesting to note is that this platform does not only function with QR codes, but can be activated via links in text messages, newsletters and email.

4.3

Posted by: Jeroen Steeman
Tags: ,
Categories: Mobile Marketing
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3D QR Code Animation

Ideal for 'Point of sale' promotions where you have more than one offer. An animated rotating 3D QR code cube which attracts attention and allows for easy editing and replacing of the QR codes as and when needed.

QR Code Cube 1
QR Code Cube 2
QR Code Cube 3
QR Code Cube 4
QR Code Cube 5
QR Code Cube 6

3D QR Code Animation

Pure CSS construction and animation. Easy to implement and maintain. Let's face it. Animations attract more attention and the cube provides the ability to display 6 different QR codes. More fun with QR Codes.

4.5

QR codes in the catering industry are not new, however some still need attention.

It's not often that I have the opportunity to go and eat out in a restaurant and recently I was mildly surprised to find a coaster on the table with a QR code. Having to wait to be served it's always nice to have something to keep you busy in moments when conversation at the table is in a dull.

Coaster QR Code

Great a game! 'Who will be the sucker to get the next round of drinks!'

Scan.......

QR Code Scan Result

Hang on...what's wrong here? Tap...double tap (to try and scale the site into the view window), no response. Okay so no good view of what is going on and the loss of the WOW factor, which turns into confusion and dissapointment. Decided to rejoin the conversation at the table and left it at that. But did take the coaster along for some research.

The site looks great on my Windows computer at home:

Computer view

But it was not at the restaurant and it does not scan QR codes, nor can it run iPone or Android apps.

This was done by a well known international 'branding' consortuim and I cannot figure out how and why they missed the mark, unless they all use the latest iPhone and expect the rest of the world to be the same. Truth be told HTML5 is used and that is worth at least ten plus points, however using HTML5 settings to block user interaction with presentation beats me.

Why did this QR code promotion for a bar game not work (for me).

1. That code is small and little 'quite space' took a heafty 30 seconds of zooming and focusing before it kicked in,

2. What I got to see on the screen was not what I expected and not the complete picture,

3. could not remedy it by user action (zooming and scalling had been explicitly forbidden!).

4. mixture of languages on the site (I know my language skills suck but it should be only one).

5. Do I really need to download another app!? Why immediately start the game  (via HTML5, It got to your site = I have Internet) and offer to have it anywhere anytime via an app download.

As far as I am concerned this mobile marketing campaign is a step in the good direction to engage, entertain, bind and brand to and with customers. The actual experience on the client side (IMHO) still leaves a lot to be desired. There's a lot of 'Droid' out there and I'm sure the install base for this will not be optimal.

If there are other catering companies thinking about using QR codes on coaters in the Netherlands to entertain, bind to, or just for  branding or promotion, contact Frans Hendricx - Infovijltje of Omnisense. He can get you on the right track and keep you there.

3.8

Posted by: Jeroen Steeman
Tags: , ,
Categories: Mobile Marketing | QR Code Marketing | QR Code Use
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QR4 is maintained by Jeroen Steeman - Geleenhof 42, 5655 AH Eindhoven - Tel: +31 (0)6 130 33 743