Cross-media contact exchange for a new generation
Publimation, a French company specializing in data driven publishing and communications platforms has combined the old world of business cards with the new generation of digital contact information services in a service called Forever Card.
Best of both worlds
Combining traditional business cards with modern digital systems does have its advantages. The platform is called 'Forever Card' meaning that your contact information is always up-to-date and correct. The system uses the popular 'Flashcode' 2D datamatrix code as well as QR codes.
How does it work
Forever Card allows you to put a QR or Flashcode on your business card. Behind this code is a secure personal portal that provides two functions.
The first allows you to access your contact information and make changes as these happen, like a new social media link, a change of address or telephone number.
The second is a service built for mobile devices to display the contact information you have made available. But it also does a lot more.
- Direct calling by simply clicking on the telephone number.
- Direct profile linking to all your favorite social media services with a single click.
- Get notification if any information is changed so people that scanned your code can update their contact lists.
- Provide links to your web sites and web services
So even if the business card the QR code is printed on is not longer current, by scanning the QR code they are immediately informed of your current information and can instantly get in contact you.
This is another great example of how QR codes can be used to offer real value added services.
The company behind the Forever Card is Publimation and they can be contacted at:
Publimation France
20, Rue Michodière
75002 Paris
France
Tel. : +33 (0)1 56 56 76 50
Fax. : +33 (0)1 58 45 15 80
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