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What mobile marketers use to get their message to mobile markets.

A comparison between 2010 and 2011 deployed mobile marketing tactics. I'm sure that 2012 will again see an increase in the use of QR codes.

Scannable Codes
tags, QR
68%
53%
SMS/Text Messages
50%
59%
Smartphone Apps
44%
37%
Mobile Display Ads
35%
34%
Mobile Video
29%
30%
Mobile Coupons
27%
29%
Check-in/Geolocation
24%
20%
Mobile Games - Branded
7%
9%
Augmented Reality
7%
no information available

Source: Chief Marketer Mobile Marketing Survey

   2011    2010

In 2010 no one bothered to check the use of augmented reality, so data is missing for this year.

Interesting to note is that barcode scanning is up 15% (this includes QR codes, MS tag and other proprietary barcoding technology) and outperforms any other technology used between 2010 and 2011 and I expect it to increase even more in 2012. Mobile apps are also still a popular instrument for branding and marketing.

SMS marketing that was always seen as an urgent and immediate communication channel has declined the most. Even though it is the fastest and simplest way to set up, use and to communicate to mobile devices, I can only imagine that the costs per message in combination with limited interaction and presentation options are the reason it is being abandoned by marketers.

3.7

QR4 is maintained by Jeroen Steeman - Geleenhof 42, 5655 AH Eindhoven - Tel: +31 (0)6 130 33 743