Examples of using QR codes the correct way
The criteria we use to judge good QR code use is simple.
- Does it enhance and add value to the product or service it applies too.
- Are different mobile devices and their capabilites taken into account.
Falconcrest falconry and birds of prey park in Eindhoven.
Use a QR code that links to a mobile friendly web page. Here additional information like the opening times are provided, besides the option of direct calling this service also provides vCard facilities to store the information in your address list. All-in-all a useful implementation of QR codes as a value added information service.
What's behind the code
The Mobile Web Page
Besides the address of the falconry they also provide direct dialers for the land line and mobile numbers. A link to the main website and a direct email option. These features are activated by clicking on the links. A table of opening times is also provided. There is also an option to download the vCard file for direct inclusion into the contact list (not on iPhone).
This is an excellent example of how QR codes can be used to supply useful information on demand and on location.
Another example of an advertisement using the same QR code.
QR code used for competition
A Swiss municipal competition to promote local tourism using a QR code as a physical link to their website. The prise is a holiday in Switzerland. Good news is the competition lasts until December 2011, so still enough time for everyone to try and win it. This QR code competition was published in a special supplemental edition of the French TGV/SNCF magazine.
The landing page for this QR code has been engineered well. It is able to detect different types of mobile devices and is also used for mainstream Internet browser traffic. The web page for mobile devices is simple, easy to navigate and has a motivational entertaining video intro that can be played by choice. Overall a well thought out and implemented campaign using a QR code.
|
QR Code result
via mobile device
|
QR code result via
standard web browser
|
 |
 |
Sticky QR codes as service
Additional Service and Information
Pattex in the Netherlands and France are using QR codes on some of their product packing. At least that is what I see from the image below. Being curious I had a look at what is behind the code. Pattex deals with it by directly linking to a mobile friendly site (Plus 10 points). Although my mobile phone is setup for English, it correctly provided me information in Dutch (Netherlands is where I am at present). Esay to navigate on all the mobile devices I tested with, and enough choices regarding the application and use of the product with the specific task you may have at hand.
I did find that it could be more thorough in giving essential information on preperation of the workspace and the target object conditions (what to (not) have around and how to prepare the target for glueing). I do get the feeling it is a (low) budget test, however what I see is very promising. So scan the QR code and judge for yourself.
A craftsman is as good as his(her) tools in combination with knowledge. An excellent implenmetation of how to provide information on demand to people who need it at the time when they request it.