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QR codes as art created by a true craftsman.

Letterpress QR Code

Old ways to leverage and implement modern technology.

I was (to say the least) mildly surprised when I came across Jens Jørgen Hansen, bogtrykker's letterpress site. Facinated to see the construction of a modern QR code for use with 570 year old printing technology. Having an electronic, but also a graphical background I was facinated by the fact Jens was busy with modern 2D barcode technology using printing equipment and technology from a nearly forgotten (manual and steam driven) age.

letterpress.dk

Shortly after contacting Jens and asking permission to use his letterpress QR code images for some projects I received an envelope in the mail. Using hand made paper, a greeting card with Jens's business card from the photgraphs, both made with care, using a letterpress.

All the tell tail signs of master craftsmanship are present even too the very fine borders around both sides of the business card.

A master craftsman embracing modern technology.

More information about the art of typography, design and graphics styling using the letterpress can be found at 'letterpress.dk'. To see how Jens constructs the QR code and makes his business card, see Jens's photo archive. Jens also gives workshops in designing and creating unique and lasting impressions using the letterpress with what he calls 'insight into the black arts.

As Jens says 'Gott Grüß die Art'.

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Posted by: Jeroen Steeman
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Categories: QR Code Business Cards | Craft | Art
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QR code generator software

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The use of QR codes on business cards

Some say QR code business cards do not exist and that this is a fantasy. We say they certainly can and do exist and in more than one flavour as well. Lets have a look at what a QR code for a business card is and what needs to be taken into consideration before using one.

Why put a QR code on a business card
To save a person having to retype all the information into their digital contact list. However the flip side of the coin is that you will have a square 2D bar-code on your business card, and this may not be esthetically pleasant to the 'look and feel' of the card that represents you and your business.

Digital contact information
Forms and specifications of exchanging digital contact information (electronic business card) is nothing new, it was defined in 1995 the 'Versit Consortium' and was represented by Apple, AT&T, IBM and amoungst others also Siemens. It became known as the vCard specification. It was developed to make it easy to exchange contact information between platforms that supported address lists and soon was supported by most e-mail clients. It was also shortly after that dumped by nearly everyone because attaching a digital business card to a signature in an email caused an incredible increase in spam because this was an ideal way for email harvesters to get new email addresses and send more spam. So much for e-mail and electronic business cards.

With the invention of the mobile phone another standard designed for these devices appeared in the late 1990. Called the 'MeCard', it was simple and could exchange basic contact information like name and phone number.

There are two different ways of exchanging electronic contact information
The vCard has a comprehensive feature set, allowing for multiple private and business telephone numbers, websites as well as url's and even embedding image data, while the MeCard format is for fast simple basic contact information transfer.

Electronic business card QR code example:

Mecard QR Code vCard QR Code
Mecard QR code vCard QR code

The contact information in the QR codes above are the same with the MeCard QR code having a smaller surface area or 'footprint', this is because of the internal data formating required to get the information in the correct format into the QR code.

Which one would you prefer
The Mecard is small in size, does not allow you to put in a company name, or a fax number nor many other business related information objects, so this can be a problem for professional use.

Size does matter
Idealy a QR code on a business card should be as small as possible and contain as much business contact information as needed, here is the first of two points where those who claim that a QR code business card does not exist may have a point. Looking at the vCard, that can contain vast amounts of information, a QR code cannot, like a balloon it has it limits in how much it can store. Making it less than the ideal transfer method to exchange information. A typlical example is the ability of the vCard to hold and transfer an image, a QR code simply does not have the capacity, and if it did, it may need a business card of large proportions to be able to print a readable QR code on it.

Vcard sounds great but has limits and creates a large footprint QR code whereas MeCard is great for personal use but serves the business community badly.

Dynamic QR codes to the rescue

Imagine if you could use the full potential of the vCard specification, like company name and details, fax numbers, even an image of yourself or your company building. It is in fact possible using a dynamic QR code and an Internet service. One company offering advanced contact and vCard information exchange is 0D0A with their managed vCard+ service.

QR Code Business Card Example

 

QR Code Business Card

Results on an iPhone

vCard+ Contact Page vCard+ Contact Information
 vCard+ Screen  vCard+ contact information

This is a very clever QR code application using encrypted URL parameters to prevent accidental or forceful access to other peoples information via the internet and recognizes the different mobile phone models and compensates for their weaknesses, The best part is it supports social network links and a few extras that are not dealt with by the vCard protocol. The owner of the QR code is able to change and keep the contact information updated, So even after a move to a new address, rendering the old printed business cards obsolete, the QR code will still provide the current information.

3.7

Posted by: jeroen Steeman
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Categories: QR Code Business Cards | QR Code Use | QR Codes
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'Buzcard' the smart business card for a new generationBuzcard - Business card QR Codes

Smart business cards from Buzcard

Buzcard is a professional business card with contact QR code production platform that offer direct and smart QR codes for use on business cards. You can select a business card from a pre-designed library and modify the contents to suit, or upload you own design as a PDF file and the system will generate the contact information QR code and place it on the back of the card for you.

The Buzcard platform has a true 'proof print' preview mode which guarantees WYSIWYG printed business cards. Buzcard is an incentive of Publimation France and is  an addition to the Forever Card concept, offering consumers the best of two worlds, making it a one stop shop for smart business cards.
  1. Choose your design from a library of business cards, or upload your own
  2. Choose between a direct contact QR code or a managed smart QR code.

A simple, easy and effective platform for everyone to have access to get the benefits of smart business cards at very competitive prices.

QR Code Business Cards - Buzcards

For more information on the Buzcard platform and what it can do for you and your organization, contact Publimation or QR4.

 Buzcards, smart business cards for a new generation.

3.6

Posted by: jeroen Steeman
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Categories: QR Code Business Cards | QR Codes
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QR code generator software

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