What mobile marketers use to get their message to mobile markets.

A comparison between 2010 and 2011 deployed mobile marketing tactics. I'm sure that 2012 will again see an increase in the use of QR codes.

Source: Chief Marketer Mobile Marketing Survey

In 2010 no one bothered to check the use of augmented reality, so data is missing for this year.

Interesting to note is that barcode scanning is up 15% (this includes QR codes, MS tag and other proprietary barcoding technology) and outperforms any other technology used between 2010 and 2011 and I expect it to increase even more in 2012. Mobile apps are also still a popular instrument for branding and marketing.

SMS marketing that was always seen as an urgent and immediate communication channel has declined the most. Even though it is the fastest and simplest way to set up, use and to communicate to mobile devices, I can only imagine that the costs per message in combination with limited interaction and presentation options are the reason it is being abandoned by marketers.

Scan Alert is a service

And not a statement. You brochure and folder stands all over the place, in hotel lobbies, airports, restaurants, attraction parks and more. These are often serviced by companies specialized in distributing and keeping these stands well stocked, or are initiatives of companies themselves.

One of the main concernes is making sure the folders are always in stock. This can be done by asking the patron of the hotel or restaurant to inform you when the brochures are finished, or regulary visiting the establishments to check on and stock up on the folders and brochures. The second option is the most trust worthy but demands resources and time.

Immagine if a folder could inform you it needs to be restocked. Along comes the QR code Scan Alert.

By placing a QR code on the container area where the brochures or folders are placed in, whne the last folder is taken, it will expose the QR code with a request to scan it to obtain more information about the folder that is now out of stock.

Folder stand stocked with brochures	Folder stand with brochure out of stock

 The QR Code Scan Alert

Has a dual function. It provides the person scanning it with information about the brochure or folder that is not available and also informs the brochure owner that his/her brochures need to be restocked at a particular location. This is another smart way QR codes can be used to provide a service that saves time and money.

QR codes helping people stay connected.

Ever been to a symposium, workshop or other gathering where you meet intersting people but afterwards have trouble remembering who they were, nevermind how to contact them.

A method to help people get and stay connected is by using QR codes to exchange contact information. At meetings, symposiums or shows where people with common interests gather, QR codes can be integrated into the name badges to facitiltate digital information exchange betweeen participants that can be used later to contact each other.

Examples

Sarasota Bay Watershed Symposium 

The Sarasota Watershed Symposium is an example of a local area gathering of interested parties for a specific topic or objective. In this case the preservation and protection of natural resources.

GODAE COSS-TT workshop 

GODAE (Global Ocean Data Assimilation Experiment) is a global organization providing global and regional ocean analysis and forecasting systems. For an International workshop GODAE used QR codes to make it easy to exchange contact information between the International participants of the workshop.

In both examples above the QR codes can be scanned by a mobile phone and the contact information saved for future reference and use.

How it is made

Once a design for the name badge has been made, provision is made for the placement of a QR code. The list of participants is then read and using graphics automation in combination with a QR code generator the name badges with QR code are generated at the same time. This method ensures there is never a mismatch between QR code content and the information on the badge.

The examples above were made using graphics automation systems from ODOA in combination with QR code technology from QR4

If you have any questions about QR code name tags or how best to implement QR codes on name badges, please contact us.

QR codes on clothing a marketing goldmine.

A colleague company, 0D0A not only provides QR code clothing for social media at a very social price, it goes a whole lot further and could fill the gap for marketers and promotional companies for short term and immediate high speed variable promotional needs.

Facebook QR Code	Twitter QR Code	LinkedIn QR Code	Managed QR Code

Welcome to 'Managed and measurable' QR code clothing
Say what! 'Managed and managable clothing'? You have to be kidding!
Imagine you can use one QR code on many clothing items and be able to adapt what the QR code does to promote different products and services at different events. With managed QR codes this is easy to do and it comes with a statistics engine to show you how effective the QR code scan rates are.

Corporate QR Code	Company Logo	Designer QR Code	Colour QR Code

These types of QR codes on clothing can be used by companies, schools, sports clubs and more to promote products, events or services as and when needed. A dynamic information system on clothing that changes with you as and when you need it too.

0D0A also makes managed designer QR codes for companies that incorporate the house style colours, logos and graphics.

Create QR codes for special events, agenda's and calendars

Ideal for use with special events like birthdays, anniversaries, appointments and event marketing. These QR codes can store a date span that when scanned by a mobile or smart-phone can be placed directly into the digital agenda.

It's really that simple and the image above will link you to the QR code event generator so you too can make QR codes for your own special events.