vCard vs Mecard. Dynamic vs Static
Deciding to use QR codes to exchange contact information on business cards brings with it a few options and choices.
Best to determine what is needed and find the best match. Besides the size of the QR code on the card, which hopefully will become clear as you read this article, two primary options can make the world of difference.
vCard vs Mecard
vCard is a rich contact information provider. Designed to be used as attachment to email traffic in the late 1990's it's ability to contain lots of information is for many intents too much for the capacity of QR codes to contain the data and secondly the ability to print these codes on a business card and still have the QR code scannable by the majority of smartphone applications.
Mecard supports primary information like name and telephone number. Plus point is that most all mobile QR code readers know it and implement it correctly. vCard, the vintage information exchange protocol is diverse and extensive, not well understood (if at all) by many QR code reader developer, and to top it all there is no mobile phone system that uses it's structure nor functionality natively, they all appear to have their own contact list schemas, and these even differe between same manufacturer model and even OS updates!
vCard remains the companies favourite. Why? Because you can put in the company name, department, fax numbers, function titles and lot more that is important for business use. But most (free) QR code readers do not have a clue how to deal with it in a correct and responsible way, so how can companies get this rich contact information across to people....
Static vs Dynamic QR codes
So far we have looked at putting the information directly into the QR codes. This is known as a static or direct qr code. This makes the Mecard look good and small and easy to print on business cards. The vCard QR code can start to be a problem depending on how much information is put into it, and can vary greatly in size from business card to business card depending on peoples wants and needs regarding what is in the contact information. In short making this type of QR code a hell for printers.
Along come dynamic codes, unless you have a IT department and your Internet connection under full control, this is a service and comes at a price. As a business, the costs are minimal and the rewards, not only for printing on business cards, but also the ability to change information after the cards are printed and to be able to track and measure usage, are enormous. One downside of dynamic or indirect QR codes is that if there is not a network connection, they are totally useless.
Direct Static QR Code to phone
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Dymanic Indirect via Network Service
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Lead by example!
All the above is available as working online QR code business card generator it creates jpg and pdf previews and all aspects including dynamic QR codes can be tested. PDF's are provided to test scanability of printed matter, which does differ from scanning it from a computer screen
QR Code Business Card Front |
QR Code Business Card Rear |
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If you still have trouble deciding which type of QR code is best suited for your business cards, please contact us for professional advice.
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